Celebrating your Dad’s alcoholism.
21 November 2007 - 12 כסלו 5768 by Huw
Brodie shared with me this post from The Scotch Blog: Your Dad was not a fag. But apparently you are.
The thought-provoking campaign challenges consumers to embrace their dads classic masculinity, most visibly expressed through their choice to drink Canadian Club whisky cocktails. In launching Damn Right, CC invited Beam Global employees to search through their photo albums to submit images that epitomize the campaign.
“Damn Right Your Dad Drank It”
“Your Dad Was Not a Metrosexual”
“Your Mom Wasn’t Your Dad’s First”
“Your Dad Never Got a Pedicure.”
Makes me want to take the entire ad campaign to work and ask my clients to write letters to Canadian Club about their Dads’ drinking.
It’s also rather flash-backy: I sort of feel like I’m sitting in my living room, circa 1978, being called a sissy by the “real men” in my family. It’s rather a nausea-inducing feeling.
(Props to Doug)
i kind of like it.
i mean, it’s not going to make me drink this brand of whiskey, or drink less shiraz, but they did a really good job of capturing the look and content tone of ’60s magazine ads.
I’m with you 100% on the aesthetic. It’s perfect. Which, of course, only makes the ads more annoying!
we’ve come a long way baby; capturing = copying, but we mean it ironically. in 1965 this type of content and tone was “progressive” …
plastics my boy plastics.